During our bachelor's thesis project, I collaborated with five other students on a project with Lundhags, a company renowned for its high-quality outdoor products. Our objective was to create a product in a new area for Lundhags: lightweight hiking.
The process began with a user study to identify Lundhags' target audience, understand their priorities, and gain a comprehensive overview of the activity as a whole. The design of the backpack concept evolved through an iterative process, involving multiple brainstorming and prototype sessions, among other methods. Throughout the process, we assessed the concepts using data from user studies and with real users. We maintained an open dialogue with Lundhags to ensure that the results met their satisfaction. Taking into consideration the users' needs, we developed several concepts, ultimately resulting in the final product, Skeril. Skeril is a hiking backpack featuring a roll-top closure and a U-shaped aluminum frame. To provide superior comfort, the backpack incorporates two horizontal compression straps, one positioned over the top, and the ability to secure the roll-top. Additionally, the backpack features multiple exterior pockets: one on the hip belt, one on each side, and one on the front of the bag.
Lundhags is widely recognized for its commitment to sustainability and quality, and it was crucial that our new product continued to embody these core values while catering to the specific requirements of lightweight hikers. This project pushed me to apply all the knowledge and skills I had acquired during my first three years of study. The project proved to be a resounding success, and in the spring of 2023, the product was launched in stores under the name Padje Light. The fact that Lundhags retained much of our design is incredibly gratifying and serves as a testament to the effectiveness of our process.
Lundhags is widely recognized for its commitment to sustainability and quality, and it was crucial that our new product continued to embody these core values while catering to the specific requirements of lightweight hikers. This project pushed me to apply all the knowledge and skills I had acquired during my first three years of study. The project proved to be a resounding success, and in the spring of 2023, the product was launched in stores under the name Padje Light. The fact that Lundhags retained much of our design is incredibly gratifying and serves as a testament to the effectiveness of our process.